A Major Responsibility of the Public Relations Department Is to

question 228

Multiple Choice

A major responsibility of the public relations department is to

• A) decide on the appropriate mix of advertising media.
• B) maintain close ties with the media, community leaders, government officials, and other stakeholders.
• C) identify appropriate markets for the firm's products, and then select the most likely customers in each market.
• D) train salespeople to interact better with their company's customers.

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Definitions:

Needs Analysis

A process used to determine the gaps between current capabilities and desired outcomes, often used to identify training and development requirements.

Developmental Costs

The expenses incurred during the creation and implementation of a project, including research, design, and testing.

Technical Skills Certificate Program

A structured educational offering designed to provide specific technical skills and competencies.

Program Design

The process of creating a structured plan for a training or educational initiative, outlining objectives, content, materials, and assessment methods.