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It Is Important to Design Promotional Efforts Specifically for Individual

question 17

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It is important to design promotional efforts specifically for individual countries since sometimes the brand is not appealing in the targeted country.For example,a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.


Definitions:

Levels Of Management

The hierarchy of authority within an organization, classifying the different layers of management from top to operational level.

Revenue Centres

Units or departments within an organization responsible for generating the organization's income.

Return On Investment

A metric used to evaluate the efficiency of an investment or to compare the efficiencies of several investments.

Cost-Based Transfer Prices

A pricing method used within a company for goods and services sold between its different divisions, based on the costs incurred in producing those goods or services.

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