Companies That Adopt a Pull Strategy Target Their Promotional Efforts

question 169

Multiple Choice

Companies that adopt a pull strategy target their promotional efforts toward

• A) consumers.
• B) retailers.
• C) wholesalers.
• D) manufacturers.

---

Definitions:

Proximity to the Victim

The physical or emotional closeness to someone who has experienced harm, impacting one's response to the victim or the situation.

Immediacy of Authority

Immediacy of authority refers to the perceived closeness, in terms of power or spatial distance, between an authority figure and an individual, influencing obedience levels.

Peer Pressure

The influence exerted by a peer group in encouraging a person to change their attitudes, values, or behaviors to conform to group norms.

Asch's Study

A series of experiments by Solomon Asch that demonstrated the power of conformity in groups, showing that individuals may agree with group consensus even when it contradicts their own senses.