The Hispanic and Asian Populations in the U

question 208

Multiple Choice

The Hispanic and Asian populations in the U.S.are growing rapidly.To effectively reach these groups marketers should:

• A)maintain a consistent approach for all consumers regardless of differences in national origin.
• B)use advertising as a way of integrating immigrants into the U.S.culture.
• C)develop custom-designed promotions for all viable market opportunities.
• D)avoid using newspapers and radio advertising and concentrate instead on television and the Internet.

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Definitions:

Marginal Revenue Product

The supplementary earnings derived from utilizing an extra unit of a resource, like labor or capital.

Variable Resource

Inputs or resources used in production that change in amount with the level of output, such as labor or raw materials.

Unskilled Labor

Labor that requires no specialized skills, education, or training.

Skilled Labor

Workers who possess specialized skills, training, or knowledge that are used in the production of goods or the provision of services.