The Hispanic and Asian Populations in the U

question 208

Multiple Choice

The Hispanic and Asian populations in the U.S.are growing rapidly.To effectively reach these groups marketers should:

• A)maintain a consistent approach for all consumers regardless of differences in national origin.
• B)use advertising as a way of integrating immigrants into the U.S.culture.
• C)develop custom-designed promotions for all viable market opportunities.
• D)avoid using newspapers and radio advertising and concentrate instead on television and the Internet.

---

Definitions:

Initial Investment

The sum of money allocated to initiate a project, acquire an asset, or invest in a business operation.

Net Present Value (NPV)

A financial metric used to evaluate the feasibility of an investment, calculated by subtracting the present value of cash outflows from the present value of cash inflows.

Capital Cost Allowance (CCA)

A tax deduction in Canada that represents a yearly depreciation charge for the cost of assets.

After-Tax Cost Savings

The reduction in expenses that result from deductions on taxes, essentially the net savings after accounting for tax effects.