Because TV Advertising Is So Expensive,it Is Less Popular Than

question 94

True/False

Because TV advertising is so expensive,it is less popular than in the past,it now ranks sixth in total advertising expenditures.

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Definitions:

Primary Reinforcer

A stimulus that satisfies a basic need or inherently reinforces a behavior, such as food or water.

Water

A transparent, tasteless, odorless, and nearly colorless chemical substance, composed of hydrogen and oxygen (H2O), that is the main constituent of Earth's hydrosphere and the fluids of most living organisms.

Grades

Marks or scores assigned to students' work to indicate the quality of their performance, typically on a scale from A to F.

Operant Conditioning

The act of modifying how strongly a behavior is exhibited by the application of positive or negative stimuli.