A Good Public Relations Program Recognizes That The

question 153

Multiple Choice

A good public relations program recognizes that the:

• A)company must not ever admit fault.
• B)firm must be willing to make changes in its policies and procedures.
• C)firm must be independent of production and service activities.
• D)it's unsafe to trust the media since it profits by selling bad news.

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Definitions:

Client-Visits

The occasions or instances when a service provider or sales representative meets with clients at their locations.

Activity Variance

The difference between how much an activity was expected to cost and how much it actually cost.

Administrative Expenses

Expenses that cannot be directly linked to the production or selling process and include costs related to the overall management and administration.

Client-Visits

The occurrence of a service provider traveling to a client's location to conduct business or perform a service.