When Managing the Promotion Mix,marketers Are Utilizing Technology to Deliver

question 19

Multiple Choice

When managing the promotion mix,marketers are utilizing technology to deliver important information directly to the customer.For example,during the spring planting season,Home Depot™ and Lowes™ added bar codes to plants.When scanned with a mobile app using one's smart phone applications) ,customers could make better buying decisions.The bar code offered information on planting time,watering schedule,sun vs.shade plants,and other pertinent tips on each plant.Home Depot even ran a bar-code commercial,to let its customers know how it was using technology to assist them with their spring planting decisions.Whether using new promotional methods or traditional promotional methods,Home Depot:

• A)Utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B)Utilized push strategy because it directed its messages to consumers,permitting them to subscribe to the pick economy.
• C)Utilized pull strategy because it directed its messages to consumers.
• D)Utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

Understand the basic principles of compensation and its impact on employee needs and security.

Comprehend the concept and importance of internal and external equity in compensation management.

Identify and understand the steps and techniques involved in job evaluation, including the point system.

Recognize the significance and sources of compensation information.

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Definitions:

Deadweight Loss

A loss of economic efficiency that occurs when the equilibrium for a good or a service is not achieved or is not achievable.

Quota

A government-imposed trade restriction that limits the number or monetary value of goods that can be imported or exported during a specific time frame.

Tariff

Tariff is a tax imposed on imported goods and services to regulate trade and to increase government revenue.

International Trade

International trade involving the transfer of goods and services between countries or areas.