Examlex
In terms of total dollars spent,the number one and two advertising media are:
Expectancy
The probability that the amount of work effort invested by an individual will result in a high level of performance.
Instrumentality
The probability that good performance will lead to various work outcomes.
Difficult Goals
Targets or objectives that are challenging to achieve due to their complexity, high standards, or the significant efforts required.
Specific Goals
Clearly defined objectives that are quantifiable and time-bound, providing clear direction for effort and focus.
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