The Last Step in Creating a Promotional Campaign Is to Evaluate

question 37

True/False

The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.

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Definitions:

Evidence-based Treatments

Treatments that have been demonstrated to be effective through rigorous scientific research and experimentation.

Dissemination

The process of spreading information, knowledge, or practices from one entity to another, particularly in the context of research findings being communicated to the public or specific target groups.

Implementation

Refers to the process of putting a plan or strategy into effect.

Motivational Discrepancy

The gap between an individual's current state and where they want to be, which can motivate change.