In Terms of Total Dollars Spent,the Number One and Two

question 20

Multiple Choice

In terms of total dollars spent,the number one and two advertising media are:

• A)broadcast and cable television along with direct mail.
• B)the Internet and television.
• C)television and newspapers.
• D)newspapers and radio.

---

Definitions:

Collection Policies

Guidelines established by a business to manage the collection of accounts receivable or debts owed to it.

Subsidiary Ledger

a detailed ledger that contains the financial transactions of a specific subsidiary account, summarizing its details, and supporting the general ledger.

Control Account

A general ledger account that summarizes the balances of a set of detailed subsidiary ledger accounts.

General Ledger

A complete record of all financial transactions over the life of a company, serving as the primary source of information used to create financial statements.