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The Average Cost of a Single Sales Call to a Potential

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True/False

The average cost of a single sales call to a potential B2B buyer is expensive costing as much as $400.


Definitions:

Confidence Interval

A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter, with a certain level of confidence.

Mean Weekly Salary

The average amount of money earned in a week by a group of employees or population, calculated by summing all salaries and dividing by the number of wage earners.

Female Employees

Refers to workers or staff members who identify as female within a workplace.

Male Employees

Refers to workers or staff members who identify as male within a workplace.

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