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Jose Is a Salesperson for a Firm That Sells and Leases

question 59

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Jose is a salesperson for a firm that sells and leases heavy construction equipment.This equipment is very expensive,and is highly specialized.Jose spends a great deal of time learning about potential customers' needs,then uses his knowledge of the Internet to locate exact specifications of equipment offered by all the major producers in the industry.Armed with this information,Jose is able to identify the best equipment for each job.Jose has completed the preapproach stage of the selling process.


Definitions:

Organization

A structured group of people working together to achieve common goals through a division of labor and a hierarchy of authority.

Values

Core beliefs or principles that guide an individual's actions, decisions, and understanding of what is important in life.

Organizational Culture

The values, behaviors, and shared vision that contribute to the environment of an organization.

Cognitive limitations

The restrictions inherent in an individual's cognitive capacity, affecting their ability to process and understand information.

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