When Pepsi Introduced Its SoBe Product Line During Spring Break

question 225

True/False

When Pepsi introduced its SoBe product line during spring break in Panama City, Florida and South Padre Island, Texas, it gave out free samples and provided free rides on Pepsi trucks. Pepsi was practicing event marketing.

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Definitions:

Continuous Improvement

An ongoing effort to improve products, services, or processes through incremental and breakthrough improvements.

Non-Value-Added Cost

Expenses that do not add to the value or functionality of a product or service from the perspective of the customer.

Value-Added Cost

The increase in the value of goods or services as a result of a particular activity or process.

Customer Perspective

An approach focusing on understanding and meeting the needs and expectations of customers to improve a company's performance.