Lenora Just Finished Writing a News Release Regarding a New

question 326

Multiple Choice

Lenora just finished writing a news release regarding a new product developed by her firm. She intends to e-mail the message to local radio stations and newspapers in hope that they will find the information newsworthy and run a story about the product. Lenora's efforts represent the firm's:

• A) public relations.
• B) institutional advertising.
• C) secondary advertising.
• D) interactive marketing.

---

Definitions:

Equal Pay Act

A law aimed at abolishing wage disparity based on sex by requiring equal pay for equal work.

Equal Responsibility

Equal responsibility entails all parties or individuals involved having the same level of accountability or duty in a given situation.

Age Discrimination

Unfair treatment or bias against individuals or groups based on their age, often seen in employment practices.

Employment Act

The Employment Act is legislation designed to regulate labor conditions, including hours, wages, and worker rights, in order to ensure fair treatment of employees.