The Effectiveness of Magazine Advertising Is Reduced by Its

question 147

Multiple Choice

The effectiveness of magazine advertising is reduced by its

• A) inflexibility.
• B) inability to target specific markets.
• C) brief life span.
• D) higher total cost, relative to television advertising.

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Definitions:

Supply

The complete volume of a good or service offered for sale at a specified price range in a certain market area.

Elon Musk

An entrepreneur and business magnate known for his involvement in SpaceX, Tesla, Inc., and several other high-tech ventures.

Normal Profit

The minimum amount of revenue that a company needs to cover both explicit and implicit costs.

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Individuals who, rather than working as employees, run a business and assume all the risks and rewards of a given business venture, idea, or good or service offered for sale.