Jake and Janelle Loved to Prepare Gourmet Meals for Friends

question 237

Multiple Choice

Jake and Janelle loved to prepare gourmet meals for friends and family. They started a business of preparing theme-type dinners for friends who were having parties. To generate even more interest in the business, Janelle created _________________ on her website. She posted pictures of events, and close-ups of the food they served. She encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. Her promotion became a dialogue between buyers of her service and the business.

• A) product placement
• B) interactive promotion
• C) infomercials
• D) broadcast

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Definitions:

Comprehensive Income

The total change in equity for a reporting period, excluding any transactions from owners (such as dividends).

Net Income

The total profit of a company after all expenses, including taxes and interest, have been deducted from total revenue.

Distributions

Payments made from a company or a fund to its shareholders, often from profits or reserves.

Risk

The exposure to the chance of loss or adverse outcomes in decision-making and financial investments, varying in likelihood and potential impact.