The Evidence Supports the Position That Promotional Efforts Specifically Designed

question 222

Multiple Choice

The evidence supports the position that promotional efforts specifically designed for individual countries produce

• A) less sales and profits than a global promotional strategy.
• B) better results than a global promotional strategy.
• C) higher overall costs than a global promotional strategy.
• D) superior results only when the product is also produced in each country.

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Definitions:

James and McDougall

Likely refers to William James and William McDougall, two influential figures in psychology, known for their work in theories of instinct and the development of modern psychology.

Instinct Theory

A view that explains human behavior as motivated by automatic, involuntary, and unlearned responses.

Theories of Motivation

Psychological theories that seek to explain how and why people are motivated to act in certain ways, including needs, desires, and goals.

Drive Theories

Theories suggesting that motivation is primarily based on the needs to reduce internal states of tension and restore homeostasis.