When a Manufacturer Advertises to Wholesalers and Retailers in an Attempt

question 198

True/False

When a manufacturer advertises to wholesalers and retailers in an attempt to encourage them to carry its products, it is engaging in institutional advertising.

---

Definitions:

Full Release

A legal agreement in which one party permanently relinquishes all claims against another.

Novation

The process of replacing one obligation with another by mutual agreement.

Entire Agreement

A clause in a contract that declares the contract to be the complete and final agreement between the parties, superseding all prior negotiations, promises, or representations.

Privity of Contract

The principle that a contract directly affects and grants enforceable rights only to the parties involved in the contract agreement.