Which of the Following Statements About Global Advertising Is Most

question 229

Multiple Choice

Which of the following statements about global advertising is most correct?

• A) Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations.
• B) Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries.
• C) Global advertising involves developing a single promotional strategy that can be implemented worldwide.
• D) Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low-price strategy.

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Definitions:

Customers

Individuals or entities that purchase goods or services from a business, often considered the most critical component in the success of an enterprise.

Emotional Intelligence

The power to identify, influence, and share one's affective states, as well as to maintain social relationships with sound judgment and empathy.

Social Awareness

The ability to understand and respond to the needs of others in social situations, recognizing social cues and appropriately adapting behavior.

Self-Management

The ability to regulate one's own thoughts, feelings, and actions to achieve personal or professional goals.