According to the Reaching Beyond Our Borders Box Titled,"Promotion in Rural

question 55

Multiple Choice

According to the Reaching Beyond Our Borders box titled,"Promotion in Rural India," marketing experts rely on talking road shows to get the message about products and services to potential customers.In order to reach customers in relatively remote areas where technology type promotion fails,marketers are using________________ to promote their products and services.

• A)direct mail and sampling
• B)broadcast media and interactive promotion
• C)viral marketing and publicity
• D)personal selling and sampling

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Definitions:

Case of First Impression

A legal case in which a matter has never been decided before by the courts, thus presenting a new legal issue for determination.

Legal Issue

A matter or dispute subject to laws and legal systems, often involving interpretation of statutes, regulations, and case law.

Jurisdiction

The authority of a court to hear and decide a specific case.

Social Changes

The significant alterations over time in behavior patterns, cultural norms, and societal structures.