According to the Reaching Beyond Our Borders Box Titled,"Promotion in Rural

question 55

Multiple Choice

According to the Reaching Beyond Our Borders box titled,"Promotion in Rural India," marketing experts rely on talking road shows to get the message about products and services to potential customers.In order to reach customers in relatively remote areas where technology type promotion fails,marketers are using________________ to promote their products and services.

• A)direct mail and sampling
• B)broadcast media and interactive promotion
• C)viral marketing and publicity
• D)personal selling and sampling

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Definitions:

Strategy

A plan of action designed to achieve a long-term or overall aim.

Well-written Goals

Objectives that are clearly defined, achievable, measurable, relevant, and time-bound, enhancing focus and direction.

Components

The individual parts or elements that make up a larger system, product, or assembly.

Differentiation

The act of distinguishing or creating a distinctive difference between products, services, or concepts, often to achieve competitive advantage.