Today's Public Relations Departments

question 205

Multiple Choice

Today's public relations departments

• A) focus more on advertising and less on publicity.
• B) are downsizing as firms emphasize personal selling to promote their products.
• C) are more actively listening to customers and helping to solve their problems.
• D) avoid relationships with the media and government officials.

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Definitions:

Green Enterprises

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Custom Cabinets

Tailored storage or shelving units designed specifically to fit the preferences and spatial requirements of a client's home or office.

Net Present Value

A method for evaluating the profitability of an investment, calculating the difference between the present value of cash inflows and outflows.

Monthly Interest Rate

The interest rate applied to a loan or debt for one month, often used to calculate the monthly interest payment.