The Promotional Tool That Stimulates Consumer Purchasing and Dealer Interest

question 47

Multiple Choice

The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities, such as trade shows, event sponsorships, and contests, is known as

• A) publicity.
• B) public relations.
• C) every day low prices.
• D) sales promotion.

---

Definitions:

Passive Approach

A strategy of minimal interference or intervention, often referring to investment strategies or management styles.

Aggregate Supply

Total supply of goods and services that firms in a national economy plan on selling during a specific time period.

Active Approach

A strategy where decisions are made through direct involvement and proactive measures, often in context to investment and management.

Potential Output

The highest level of economic output an economy can sustain over the long term without increasing inflation, determined by available resources and technology.