Interactive Promotion

question 21

Multiple Choice

Interactive promotion

• A) attempts to create a dialogue between buyers and sellers.
• B) transforms the approach from "working with" to "promoting to" customers.
• C) fails to build long-term relationships with customers.
• D) is an increasingly important element of the personal selling mix.

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Definitions:

Slave Passage

Refers historically to the Middle Passage, the traumatic sea voyage that transported millions of Africans to the Americas as part of the transatlantic slave trade.

Reconstruction

The period after the American Civil War during which the Southern states were reorganized and reintegrated into the Union, or more broadly, any period of rebuilding after significant destruction.

Reparations

Acts of compensation offered to victims in an effort to restore what has been lost. An aspect of the restorative justice model.

Retaliation

The act of returning an injury or wrong suffered at the hands of another, often seen in contexts of workplace discrimination or harassment.