The Primary Purpose of a Pull Strategy Is to

question 238

Multiple Choice

The primary purpose of a pull strategy is to

• A) offer rebates and discounts to retailers and wholesalers.
• B) stimulate consumers to ask for a product, which then encourages retailers to stock it.
• C) pull the distribution network together to minimize costs and maximize profits.
• D) stimulate retailers to stock each product offered by a particular manufacturer.

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Definitions:

Cash

A form of currency that represents immediate purchasing power and liquidity.

Correcting Entry

A journal entry made to amend an error in the accounting records.

Unearned Service Revenue

Liabilities arising when a business receives payment for services that have not yet been performed, recognized as revenue over time as services are provided.

Accounts Receivable

Customer debts to a company for the provision of services or delivery of goods not yet paid for.