Examlex
Motivated by the disrespectful treatment he received at a department store,Karnell shared his bad experience on an Internet chat room.He encouraged others to follow his lead and not patronize that store.Karnell's statements represent word-of-mouth promotion.
Authority Figure
An individual who holds power or influence over others, often in a specific context like a workplace, educational setting, or family.
Door-In-The-Face Technique
A persuasive strategy that involves making a large request that is expected to be refused in order to increase the likelihood of compliance with a smaller request.
Late Shift
In work contexts, a shift that starts late in the day or evening and can extend into the night; in cognitive terms, a late change or shift in opinion or strategy.
Foot-In-The-Door Technique
The foot-in-the-door technique is a persuasion strategy where agreeing to a small request increases the likelihood of agreeing to a larger request later.
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