The Maryland Department of Travel and Tourism Promotes Tourism in the State

question 233

Multiple Choice

The Maryland Department of Travel and Tourism promotes tourism in the state by sending travel agents and bus tour companies information about the state's many attractions. The hope is that by stimulating interest in tour and travel agents, they will in turn encourage their customers to visit Maryland. This example represents a ________ promotional strategy.

• A) push
• B) pull
• C) sampling
• D) product placement

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Definitions:

Commercial Activity

Any type of business or activity that involves the buying and selling of goods or services.

Planning Decision

A determination made in the process of urban or regional planning, regarding the development or use of land.

Provincial Body

A governmental or regulatory authority that operates at the provincial level to oversee and manage regional affairs.

Appeal

The process of requesting a higher court to review and change the decision of a lower court.