When Managing the Promotion Mix,marketers Are Utilizing Technology to Deliver

question 19

Multiple Choice

When managing the promotion mix,marketers are utilizing technology to deliver important information directly to the customer.For example,during the spring planting season,Home Depot™ and Lowes™ added bar codes to plants.When scanned with a mobile app using one's smart phone applications) ,customers could make better buying decisions.The bar code offered information on planting time,watering schedule,sun vs.shade plants,and other pertinent tips on each plant.Home Depot even ran a bar-code commercial,to let its customers know how it was using technology to assist them with their spring planting decisions.Whether using new promotional methods or traditional promotional methods,Home Depot:

• A)Utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B)Utilized push strategy because it directed its messages to consumers,permitting them to subscribe to the pick economy.
• C)Utilized pull strategy because it directed its messages to consumers.
• D)Utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Collective Bargaining

The process in which working people, through their unions, negotiate contracts with their employers to determine their terms of employment.

Taft-Hartley Act

A 1947 U.S. federal law that restricts the activities and power of labor unions.

Secret-Ballot Elections

A voting method in which voters' choices are confidential to ensure free and fair selection, often used in union representation elections.

Union Security Arrangement

A provision in a collective bargaining agreement that ensures the stability and support of the union through various means, such as requiring union membership or dues payment from workers.