When Managing the Promotion Mix,marketers Are Utilizing Technology to Deliver

question 19

Multiple Choice

When managing the promotion mix,marketers are utilizing technology to deliver important information directly to the customer.For example,during the spring planting season,Home Depot™ and Lowes™ added bar codes to plants.When scanned with a mobile app using one's smart phone applications) ,customers could make better buying decisions.The bar code offered information on planting time,watering schedule,sun vs.shade plants,and other pertinent tips on each plant.Home Depot even ran a bar-code commercial,to let its customers know how it was using technology to assist them with their spring planting decisions.Whether using new promotional methods or traditional promotional methods,Home Depot:

• A)Utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B)Utilized push strategy because it directed its messages to consumers,permitting them to subscribe to the pick economy.
• C)Utilized pull strategy because it directed its messages to consumers.
• D)Utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Desired Action

The specific behavior or response a marketer aims to elicit from the target audience through various promotional strategies.

Gross Rating Points

A metric in advertising that measures the size of an audience reached by a specific media or campaign.

Impressions

The count of how many times an advertisement or digital content is displayed to users.

Lagged Effect

The delayed response or outcome resulting from an action or decision, often observed in marketing and economics.