To Marketers, the Term Utility Refers to the Value Added

question 280

True/False

To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

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Definitions:

Consultative Selling

A sales approach focused on understanding customer needs and providing solutions, rather than just pushing products.

Creative Selling

A sales strategy that involves using imaginative ideas and innovative methods to convince potential buyers to purchase a product or service.

Missionary Selling

A sales technique where the salesperson primarily aims to educate the potential buyer about the product rather than directly attempting to sell it, often to establish a long-term relationship.

Integrated Marketing Communications

A strategic, collaborative, and promotional marketing function where a targeted audience receives consistent and cohesive messaging across various marketing channels.