Infomercials Provide the Opportunity for

question 82

Multiple Choice

Infomercials provide the opportunity for

• A) the product to sell itself.
• B) product placement to occur.
• C) the use of outdoor advertising.
• D) the promotional mix to be avoided.

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Definitions:

Ingratiation

A psychological technique wherein an individual attempts to become more attractive or appealing to another person or group by praising or flattery.

Politics

Activities associated with governance, decision-making processes within institutions or organizations, or the pursuit of power and influence.

Political Behaviors

Actions taken by individuals or groups within an organization to acquire, develop, and use power and other resources to obtain preferred outcomes.

Coalition

An alliance of factions, nations, or groups formed to achieve a specific goal or to advance a common interest.