The Main Difference Between Selective Distribution and Exclusive Distribution Is

question 305

True/False

The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses. In a selective strategy, a variety of profitable niche markets are selected, while in an exclusive strategy one specific market segment is targeted, and all others are excluded.

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Definitions:

Market Basket

A selected set of goods and services used to track changes in prices and measure inflation over time, reflecting the typical consumer's spending.

Marginal Utility

The increased happiness or advantage gained from the consumption of an additional unit of a good or service.

Marginal Utility

The incremental utility received from the consumption of one more unit of a particular good or service.

Marginal Utility

The increased enjoyment or advantage derived by a consumer from the consumption of an extra unit of a good or service.