Sharp Focus Cameras Is Facing Intense Competitive Pressure

question 71

Multiple Choice

Sharp Focus Cameras is facing intense competitive pressure. Top marketing managers are looking for ways to cut costs. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Sharp Focus carries out this plan, it is likely to find that:

• A) most of the marketing functions performed by marketing intermediaries are helpful, but they aren't really necessary.
• B) as the producer of the products, it will be able to perform the same functions more efficiently.
• C) it will be unable to perform the functions as efficiently as they were performed by the marketing intermediaries.
• D) telemarketing will become the only viable means of distributing its products.

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Definitions:

Student Tickets

Discounted tickets offered to individuals enrolled in educational institutions as a benefit or to encourage attendance at events.

Box Office

The place where tickets to events such as movies, plays, and concerts are sold, often used to refer to the commercial success of such events.

Markup

Overhead and profit-oriented increment on the cost price of goods.

Sweater

A knitted garment typically made of wool, cotton, or synthetic yarn, worn over the upper body to provide warmth.