Marketing Intermediaries That Solicit Orders from Retailers or Other Wholesalers

question 24

Multiple Choice

Marketing intermediaries that solicit orders from retailers or other wholesalers and have the products delivered directly from the producer to the buyer are known as

• A) drop shippers.
• B) truck jobbers.
• C) channel captains.
• D) merchandise agents.

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Definitions:

Operating Activities

Refers to the day-to-day tasks and transactions related to the central, ongoing functions of an entity, generating the primary revenue stream.

Operating ROA

A financial metric that measures the efficiency of a company's operations by dividing its operating income by its total assets, showing how well it generates income from its assets.

Return on Sales

A financial ratio that measures the efficiency of a company in generating profits from its revenue.

Tax Burden

The total amount of income, property, and sales taxes that an individual or business must pay to various governments.