Examlex
Dealer (private) brands are products that do not carry the manufacturer's name, but rather carry the name of a distributor or retailer.
Path Dependency
The idea that decisions we face for any given circumstance are limited by the decisions we have made in the past, even though past circumstances may no longer be relevant.
Participative Decision Making
Decision making in which individuals who are affected by decisions influence the making of those decisions.
Bounded Rationality
A concept that decision-makers are limited by the information they have, the cognitive limitations of their minds, and the finite amount of time they have to make decisions.
Heuristics
Mental shortcuts or rules of thumb that simplify decision-making processes.
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