The New Era Cap Company of Buffalo,New York,understands the Importance

question 318

Multiple Choice

The New Era Cap Company of Buffalo,New York,understands the importance of _______________.In the mid-1990s,the company's products became very popular when film director Spike Lee requested a red Yankees cap,instead of the traditional blue cap.It did not take long for Yankees' fans who were also fans of Spike Lee to want to wear a similar cap.

• A)brand equity
• B)viral marketing
• C)brand association
• D)marketing parity

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Definitions:

Sedimentary Rocks

Rocks formed through the accumulation and consolidation of sediments, often containing fossils of ancient life.

Wyoming

A state in the mountain region of the western United States known for its vast plains and rugged mountain ranges.

Lead-Zinc Deposits

These are geological formations containing significant amounts of lead and zinc, usually formed through hydrothermal processes.

Mississippi Valley

A broad, fertile region in the United States that surrounds the Mississippi River and its tributaries, known for its significant agricultural productivity.