Consumer Decisions Regarding the Products They Buy Are Often Influenced

question 131

Multiple Choice

Consumer decisions regarding the products they buy are often influenced by their nationality, religion, or ethnic origin. Marketers realize that the consumer decision-making process is impacted by the consumers'

• A) subcultures.
• B) four Ps.
• C) cognitive behaviors.
• D) market position.

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Definitions:

Vicious Cycle

A sequence of reciprocal cause and effect in which two or more elements exacerbate each other, leading to a worsening scenario.

Self-Fulfilling Prophecy

The tendency for a prediction to actually occur once it is believed; for example, when a victim believes that prejudice against him or her is true, then fulfills these negative expectations.

Tendency

An inclination or predisposition to think, behave, or proceed in a particular way.

Self-Esteem

The perception and evaluation of one's own worth, capabilities, and overall self-respect.