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From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and excludes any intangible attributes.
Leading Question
A question that suggests or "leads" to a desired answer. Interviewers may use leading questions to elicit responses from witnesses who otherwise would not be forthcoming.
Leading Question
A type of question posed during a legal examination that suggests the answer or contains the information the examiner is looking to have confirmed.
Open-Ended Question
A type of question that allows for a broad range of responses, encouraging detailed and thorough answers.
Closed-Ended Question
A type of question that is structured to receive a specific, concise response, often answerable with "yes" or "no."
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