The Evaluation of Packaging as a Marketing Function Indicates That

question 105

Multiple Choice

The evaluation of packaging as a marketing function indicates that

• A) the package is less important as the Internet provides consumers with easily obtained information.
• B) packaging carries more of the promotional burden of the product.
• C) consumers are influenced less by packaging.
• D) the primary purpose of packaging is to limit the product liability of businesses.

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Definitions:

Levels Minus One

In analysis of variance (ANOVA), it refers to the number of levels in a factor minus one, which dictates the number of comparisons that can be made.

Interaction Effect

Occurs in an analysis when the effect of one independent variable on a dependent variable differs across levels of another independent variable.

Mean Square

The average of the squares of the deviations or differences from the mean, often used in variance and regression analysis.

Within-Group Variance

The measure of how much the data points in a single group vary or deviate from the mean of that group.