The Evaluation of Packaging as a Marketing Function Indicates That

question 105

Multiple Choice

The evaluation of packaging as a marketing function indicates that

• A) the package is less important as the Internet provides consumers with easily obtained information.
• B) packaging carries more of the promotional burden of the product.
• C) consumers are influenced less by packaging.
• D) the primary purpose of packaging is to limit the product liability of businesses.

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Definitions:

Degrees

A measure for angles or temperature; academically, a rank conferred by a college or university indicating the completion of a course of study.

-rrhage

A suffix in medical terminology indicating an excessive flow or discharge of fluid, often blood.

Burst Forth

To suddenly break out or emerge with force, often used metaphorically to describe the sudden appearance of something.

Prefix

A word, letter, or number placed before another to adjust or qualify its meaning.