Which of the Following Refers to a Marketing Strategy in Which

question 241

Multiple Choice

Which of the following refers to a marketing strategy in which the focus is on small but profitable market segments?

• A) micro targeting
• B) narrowcast marketing
• C) focused marketing
• D) niche marketing

Comprehend the SPIN selling approach and its components.

Acknowledge the role of silence and active listening after posing a question in sales.

Understand first impressions and their impact in sales, including the concept of thin-slice judgments.

Identify appropriate and inappropriate topics for building rapport with prospects.

---

Definitions:

Vocabulary

The collection of words that an individual knows and utilizes within a specific language.

Active Model

A conceptual framework that proposes systems or entities are constantly engaged in activities or processes that lead to changes or outcomes.

Early Pioneers

Individuals or groups who are among the first to explore, settle, or innovate in a new area or field.

Organismic Perspective

A holistic approach in various fields of study including psychology and biology, emphasizing the organism as a whole rather than just its parts.