Which of the Following Is a Benefit of a Brand

question 198

Multiple Choice

Which of the following is a benefit of a brand name for a seller?

• A) quality assurance
• B) reduction in search time
• C) increased repeat purchases
• D) additional prestige

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Definitions:

Knowledge-Based Assets

Intangible assets of an organization that are rooted in knowledge and expertise, such as patents, trademarks, and employee skills.

Selective Attention

The process by which individuals focus on certain stimuli while ignoring others.

Mental Models

Internal representations of the external world that people use to understand and interact with it.

Theatrical Stage

A platform or area designated for the performance of plays, shows, or other dramatic presentations.