One of the Reasons Why Companies Create the Position of Brand

question 336

Multiple Choice

One of the reasons why companies create the position of brand manager is to:

• A)have greater control over new-product development and promotion.
• B)cut expenses associated with the marketing of products.
• C)limit the amount of market research expenses products required.
• D)identify and prosecute firms that violate trademark protection.

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Definitions:

Education Fund

A savings or investment account set aside for educational expenses, often with tax advantages, to support an individual's future education costs.

Total Value

The combined market value or monetary worth of all assets, goods, services, or obligations.

Compounded Annually

The method of computing interest that includes both the original amount of money invested and the interest that has been added over previous years, done annually.

Return

The income generated from an investment, often expressed as a percentage of the invested capital.