One of the Reasons Why Companies Create the Position of Brand

question 336

Multiple Choice

One of the reasons why companies create the position of brand manager is to:

• A)have greater control over new-product development and promotion.
• B)cut expenses associated with the marketing of products.
• C)limit the amount of market research expenses products required.
• D)identify and prosecute firms that violate trademark protection.

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Definitions:

Quantity Demanded

The total amount of a product or service that consumers are willing and able to purchase at a given price.

Substitute Good

A product or service that consumers can use in place of another product or service, fulfilling a similar need or want.

Complementary

Referring to goods or services that enhance or add value to each other when used or consumed together.

Demand Curve

A graphical representation showing the relationship between the price of a good or service and the quantity demanded for a given period.