As a Brand Manager,Ellen Has Proposed an Aggressive Advertising Campaign

question 39

Multiple Choice

As a brand manager,Ellen has proposed an aggressive advertising campaign that exaggerates the benefits of their newest product.While Ellen is convinced that this strategy will encourage consumers to try the product,her assistant strongly opposes the ide A.Which of the following presents the best explanation for the assistant's opposition to Ellen's proposal?

• A)If a firm produces a quality product,the best advertising is word-of-mouth to generate excitement for a new product.
• B)The best way to promote new consumer products is with personal selling.
• C)Exaggerating the benefits of a product may backfire and injure the product's potential for success.
• D)Effective advertising for new consumer products should be subtle and low key.Ellen's proposal is more appropriate for the B2B market.

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Definitions:

Dyadic Patterning

The interactive behaviors and dynamics that occur between two individuals in a conversation or relationship.

Hot Seat

A technique or activity where an individual is singled out for unscripted questioning or focused attention.

Group Observation

The technique of watching and analyzing the dynamics, interactions, and behaviors within a group setting for assessment or study.

Constraint

A limitation or restriction that impacts the choices, actions, or outcomes within a system or process.