The New Era Cap Company of Buffalo,New York,understands the Importance

question 318

Multiple Choice

The New Era Cap Company of Buffalo,New York,understands the importance of _______________.In the mid-1990s,the company's products became very popular when film director Spike Lee requested a red Yankees cap,instead of the traditional blue cap.It did not take long for Yankees' fans who were also fans of Spike Lee to want to wear a similar cap.

• A)brand equity
• B)viral marketing
• C)brand association
• D)marketing parity

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Definitions:

Nondisjunction

Abnormal separation of sister chromatids or of homologous chromosomes caused by their failure to disjoin (move apart) properly during mitosis or meiosis.

Sperm

The male reproductive cell, or gamete, in sexually reproducing organisms, designed to fertilize the female ovum.

Chromosomal Abnormalities

Variations in the number or structure of chromosomes, often leading to genetic disorders or variations.

Miscarriage

The spontaneous loss of a pregnancy before the fetus is able to survive outside the womb, typically before the 20th week of pregnancy.