Examlex
________ marketing involves developing a unique mix of goods and services for each individual customer.
Advertising Media
Advertising media are the various platforms or channels used to convey promotional messages to target audiences, such as TV, radio, print, and online.
Reach
The number of different people or households exposed to an advertisement.
CPM
CPM stands for Cost Per Thousand Impressions, a metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.
GRP
Gross Rating Point, a standard measure in advertising denoting the reach and frequency of a particular advertisement or campaign.
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