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A leading cause of new-product failure is
Stonemasonry
The craft of shaping, arranging, and assembling stones to create structures or sculptures, a practice dating back to ancient times.
Inka
Pertains to the largest empire in pre-Columbian America, centered in modern-day Peru, known for its advanced administrative, architectural, and engineering achievements.
South America
A continent located in the Western Hemisphere and mostly in the Southern Hemisphere, known for its diverse cultures, landscapes, and history.
Tenochtitlán
The capital of the Aztec Empire, located on an island in Lake Texcoco in what is now Mexico City.
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