Having Completed the First Stages of Product Development of Its

question 73

Multiple Choice

Having completed the first stages of product development of its new low-calorie frozen yogurt breakfast bars, the YaYa Yogurt Company took its product directly to consumers. Marketers partnered with a large theme park in Orlando, FL, to perform ________________. The YaYa marketing department wanted to know if consumers found this product to be a quick way to eat breakfast on the road. Subsequently, they also wanted to determine what customers would be willing to pay for the breakfast bar.

• A) commercialization
• B) concept testing
• C) prototyping
• D) product screening

---

Definitions:

Dollar Price

This refers to the cost or value of a good, service, or asset expressed in terms of the United States dollar.

English Pound

The currency of the United Kingdom, which is one of the world's major currencies used for trade and investment.

Gold Standard

A monetary system where a country's currency or paper money has a value directly linked to gold, used historically by many countries but largely abandoned today.

Franc

A currency that was historically used in several countries, including France and Switzerland, some of which still maintain the franc in various forms.