Having Completed the First Stages of Product Development of Its

question 73

Multiple Choice

Having completed the first stages of product development of its new low-calorie frozen yogurt breakfast bars, the YaYa Yogurt Company took its product directly to consumers. Marketers partnered with a large theme park in Orlando, FL, to perform ________________. The YaYa marketing department wanted to know if consumers found this product to be a quick way to eat breakfast on the road. Subsequently, they also wanted to determine what customers would be willing to pay for the breakfast bar.

• A) commercialization
• B) concept testing
• C) prototyping
• D) product screening

---

Definitions:

Discourses

Patterns of language use, communication, or narrative that shape knowledge, identities, and social interactions within particular contexts.

Foucault

Michel Foucault was a French philosopher, social theorist, and historian of ideas, known for his work on power relations, social institutions, and discourse.

Sexual Orientation

A person's emotional, romantic, or sexual attraction to others, based on the gender or genders they are attracted to.

Social Identity

An individual's sense of self, derived from their membership in social groups such as nationality, ethnicity, religion, or social class.