Using Advances in Technology to Maintain Databases of Customer Information

question 111

True/False

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing.

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Definitions:

Presentation

The act of showing and explaining the content of a topic to an audience, often supported by visual aids like slides.

Printer

A peripheral device that converts digital documents and images into physical copies on paper or other media.

Output Methods

Various ways in which data or information can be presented, transferred, or made available to another process, device, or user.

Speakers

Devices that convert electrical audio signals into sound waves, enabling the playback of music, speech, and other sounds.