An Advertisement for the Xerox Corporation Encourages Customers to Say

question 58

Multiple Choice

An advertisement for the Xerox Corporation encourages customers to say, "Copy it" rather than "Xerox it." This indicates that Xerox is fearful that its brand name might become a(n)

• A) equity name.
• B) generic name.
• C) private brand.
• D) public domain good.

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Definitions:

Curiosity

A strong desire to know or learn something, often driving exploration and discovery.

Low-Profile

Maintaining a position of limited public attention or visibility, often to avoid scrutiny or maintain privacy.

Customer Knowledge

The information and understanding a business holds about its customers, including preferences, behaviors, and purchasing patterns, crucial for effective marketing and sales strategies.

Opinion

A personal view, attitude, or appraisal by an individual, which can influence their purchasing decisions but is not based on objective facts.