Which of the Following Is Most Consistent with a Relationship

question 223

Multiple Choice

Which of the following is most consistent with a relationship marketing strategy?

• A)the development of a Web site that seeks customer feedback and allows customers to communicate with each other
• B)the creation of a national advertising campaign using radio and television to increase market share
• C)designing a promotional campaign to increase cooperation among the firm's suppliers
• D)distributing goods through limited service discount stores

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Definitions:

Organic Solidarity

A concept introduced by Émile Durkheim, denoting a type of social cohesion that arises when people in a society perform a wide variety of specialized functions, depending on each other for survival.

Academic Dishonesty

A breach of academic integrity that involves cheating, plagiarism, or other forms of misrepresentation or fabrication in an academic setting.

Functional Imperatives

Essential tasks that an institution, organization, or system must perform to maintain stability and continue to exist.

Parsons

Talcott Parsons, an influential American sociologist known for his work on the theory of social action and for developing structural functionalism.