Examlex
Cognitive dissonance refers to the confusion and frustration people experience when they compare different products they rarely use before making a purchase.
Pentium Chips
Microprocessors produced by Intel, introduced in 1993, known for their use in personal computers and servers.
Multibranding
A marketing strategy where a company markets multiple brands within the same product category, aiming to capture a larger market share.
Market Segment
A subgroup of people or organizations within a market that share one or more characteristics, allowing for targeted marketing strategies.
Product Differentiation Branding
The process of distinguishing a product from its competitors through unique branding strategies.
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