Click Computers Has Established a Web Site Where Its Customers

question 135

True/False

Click Computers has established a Web site where its customers can get the latest information about the company's products,offer suggestions about improving products and service,and contact technical support via e-mail.The company has even added a chat room that allows customers to communicate with each other.Click's approach indicates that it is trying to utilize relationship marketing.

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Definitions:

Mechanistic

An organizational design characterized by rigid and tightly controlled structures, often found in highly formalized and hierarchical organizations.

Formal

Pertaining to or following established traditions, rules, or conventions, often in an official or professional context.

Network Organizations

are structured around networks rather than traditional hierarchies, emphasizing informal communication, flexibility, and decentralized decision-making.

Virtual Organizations

A business model where an organization operates and coordinates its activities primarily through digital and telecommunication networks rather than in a physical space.